If you already know that your proposed product or services will be a phenomenal seller, you need read no further.
On the other hand, if you would like some confirmation, you might consider asking yourself the following questions:
1. Who is your intended customer?
2. What customer need, desire or problem will be solved by your product?
3. Does your intended customer acknowledge that they have that need, desire or that they have a problem?
4. What are the perceived benefits of your product?
(Benefits, not Features)
5. Are their existing products that currently provide these same benefits to your intended customers?
6. How does your product improve on the benefits offered by the existing competition?
The purpose is to make sure that you actually know, i.e., not assume, what your intended customers will want.
Doing this exercise before you spend your valuable time, money and effort developing your finished product will ultimately assure you, your team and your investors that you have an idea truly worth pursuing.
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